Entry-Level Cover Letter

Dear Ms. Kaplan,

I am writing to apply for the Marketing Coordinator position at Mosaic Media Group. As a recent graduate from the University of Michigan with a degree in Communications and a minor in Data Analytics, I am eager to launch my marketing career at a company whose client work I have followed throughout my studies.

During my senior year, I led a four-person team on a semester-long capstone project for a local nonprofit, developing a social media strategy that increased their Instagram engagement by 68% over 12 weeks. I handled content creation, scheduling, and reporting, using Meta Business Suite and Google Analytics to track performance and make weekly adjustments. The nonprofit's executive director asked to continue the partnership after our course ended, and I maintained the account for an additional three months.

I also completed a summer internship at Ridgeline Communications, where I supported the content team on three client accounts. I drafted blog posts, assembled weekly performance reports, and managed the editorial calendar in Asana. My manager noted in my review that I was the first intern in two years to take ownership of a client deliverable independently, a blog series that generated 14% more organic traffic than the previous quarter's content.

What draws me to Mosaic is your approach to data-informed storytelling. I want to work somewhere that values both the creative and analytical sides of marketing, and your case studies on the Solara and Brightfield campaigns are exactly the kind of work I want to contribute to.

I would welcome the opportunity to discuss how my academic training and internship experience can support your team. Thank you for your time.

Best regards,
Leah Torres