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SUMMARY
Passion for building inspiring consumer software companies through industry-leading tech, design, and execution. An experienced early-stage global executive with an economics degree from the University of Wisconsin Madison.
EXPERIENCE
· Relied and implement Tableau dashboards to track 6 marketing KPIs. Used data to create reports circulated amongst leadership. Collaborated with marketing specialists to improve marketing strategies to maximize ROI such as introducing Facebook retargeting.
· Used SurveyMonkey to collect over 100 customer feedbacks used to conduct analysis, identify market trends, and calculate NPS. Used customer feedback data and optimization software to present and suggest website improvements to management.
· Managed mobile 2 PPC strategy efforts, using Google AdWords Editor and Marin, by teaching marketing specialists best practices to prepare for the behavioral shift towards increased reliance on mobile.
· Executed website redesign of kaplancleantech.com using Expression Engine as a CMS while working with marketing and sales teams. Optimized 3 landing page variants using HTML, A/B testing software and customer feedback to increase leads for sales teams.
· Lead the developing SEO strategies monitoring campaigns using MOZ Analytics for a 500k budget. Maintained performance through site analysis, and new keyword research. Prepared analytics and ranking reports presented to management.
· Executed Google Analytics tracking campaigns to maximize the effectiveness of 5 email re-marketing initiatives deployed using Salesforce software. Used Salesforce Object Query Language, C, and Python to search for data for specific information.
· Contributed to Deck Writing, Channel Allocation, Budgeting, and more.
PROJECT
· Mentored 3 global founders to bring well-executed MVPs to market through no-code and "ship-first" methodologies.
EDUCATION
SKILLS
Leadership: Speaking, Fundraising, Product Development, Communication, Partnerships, International Marketing
Fields of Interest: Early-Stage Fundraising, Global Entrepreneurship, Web Design, Growth
Front End: HTML, CSS, Bootstrap, Webflow
Design: Photoshop, Illustrator, Sketch